Privacy policy

Shaped Paws — Privacy Policy

Last Updated: October 15, 2025

This Privacy Policy explains how Shaped Paws (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit or purchase from shapedpaws.com (the “Site”) or otherwise interact with our products and services (collectively, the “Services”).

By using the Services, you agree to this Privacy Policy.

1 · Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in technology, operations, or legal requirements. Updates are effective upon posting to the Site. Continued use of the Services after the “Last Updated” date signifies acceptance.

2 · Information We Collect

Information You Provide Directly

  • Contact Information: name, email, phone, billing and shipping addresses.

  • Account Information: username, password, preferences.

  • Order Information: purchase history, payment details, shipping status.

  • Communication Data: messages with customer support, reviews, survey responses.

  • Subscription Data: delivery frequency, renewal status, and communication preferences for recurring orders.

Information Collected Automatically

  • Technical Data: IP address, browser, device ID, OS, language settings.

  • Usage Data: pages visited, click paths, time on page, referral URLs.

  • Cookies & Tracking: cookies, pixels, and similar technologies used for session management, analytics, and advertising.

Information from Third Parties

  • Payment Processors: Stripe, PayPal, Shopify Payments (transaction and billing data).

  • Service Providers: shipping carriers, email platforms (Klaviyo), analytics tools (Google Analytics 4, Meta Pixel).

  • Marketing Partners: advertising networks for performance and retargeting data (collected in aggregate form).

  • Social Media: information you share by interacting with our accounts or UGC campaigns.

3 · How We Use Your Information

Core Business Purposes

  • Process and fulfill orders and subscriptions.

  • Communicate about orders, shipments, and support requests.

  • Manage accounts and preferences.

  • Detect fraud and ensure site security.

  • Maintain compliance with legal and tax obligations.

Marketing & Improvement (With Consent Where Required)

  • Send promotional emails and SMS messages.

  • Personalize ads and content based on interests.

  • Conduct market research and analyze campaign performance.

  • Improve our products and user experience using aggregated data.

  • AI Analytics Tools: We may use AI-powered analytics (such as Shopify Magic or Google Performance Max) to identify shopping patterns and optimize our website. These tools operate on anonymized or pseudonymized data only.

Legal & Compliance

  • Respond to lawful requests from authorities.

  • Protect our rights, users, and systems.

  • Enforce our Terms of Service.

4 · Information Sharing & Disclosure

We share data only as necessary to operate the Services:

Category Examples Purpose
Service Providers Payment processors, shipping carriers, email and analytics vendors Transaction fulfillment & site functionality
Platform Partners Shopify and Shop app infrastructure Website hosting & security
Marketing Partners Google Ads, Meta, TikTok (aggregated data) Advertising & retargeting with consent
Legal & Compliance Courts or authorities when required by law Legal obligations & fraud prevention
Business Transfers Successor entities in a merger or acquisition Continuity of service

We do not sell personal information for money.

5 · Cookies & Tracking Technologies

  • Essential Cookies: enable cart, checkout, and security.

  • Analytics Cookies: measure performance and traffic sources.

  • Marketing Cookies: show personalized ads (with consent).
    You can adjust cookie preferences in your browser or through our cookie banner.

6 · Your Privacy Rights

Depending on your jurisdiction (GDPR, CCPA, CPRA etc.), you may:

  • Access, correct, or delete personal data.

  • Request data portability.

  • Opt-out of marketing communications.

  • Restrict processing or object to profiling.
    To exercise rights, contact support@shapedpaws.com.
    We will verify identity before fulfilling requests.

7 · Data Security & Retention

Security Measures: SSL/TLS encryption, secure payment gateways, limited employee access, and routine audits.

Retention Periods:

  • Orders & billing records – 7 years (for tax compliance).

  • Account data – while account remains active.

  • Subscription records – until canceled and all balances settled.

  • Marketing data – until opt-out or withdrawal of consent.

  • Analytics logs – anonymized after 26 months.

8 · International Data Transfers

We process data primarily in the United States and may transfer it to other jurisdictions that ensure adequate protection through Standard Contractual Clauses and other lawful mechanisms.

9 · Children’s Privacy

Our Services are not intended for individuals under 16. We do not knowingly collect their data. If such information is inadvertently received, it is deleted immediately.

10 · Subscriptions & Account Data

When you create a subscription, we store recurring billing information to manage future orders.

  • You may update personal or payment details by emailing support@shapedpaws.com.

  • Cancellation requests must comply with our Subscription Policy and may require identity verification.

  • Subscription data is retained for audit purposes after termination as required by law.

11 · SMS / Text Messaging Terms

By opting into SMS updates, you agree to receive recurring transactional and promotional texts. Message and data rates may apply. Text STOP to opt-out or HELP for support. Participation is voluntary and not a condition of purchase.

12 · Contact Information

Email: support@shapedpaws.com

13 · Complaints & Disputes

If you believe we’ve mishandled your information, please contact us first. You may also contact your state Attorney General or data protection authority if unresolved.